Tag: entrepreneurship

Your sunk cost fallacy is out to get you.

I have been re-pondering the sunk cost fallacy lately. It’s the sort of thing that can sneak up on you and influence your thinking, if you don´t keep it in check. What is sunk cost fallacy?Let’s say, you hate your job. There’s something else you much rather do.But you don’t quit, because you spend years […]