Category: Cognitive biases

We make 35,000 decisions a day

Well, that’s the saying anyway. I have no idea how accurate this number is, but the actual number doesn’t matter. We do make decisions constantly. Starting from when we open out eyes in the morning – do I get out of bed or do I snooze for 10 minutes? Clothing. Food. Traffic. Planning. Exercise. Wordings […]

Your sunk cost fallacy is out to get you.

I have been re-pondering the sunk cost fallacy lately. It’s the sort of thing that can sneak up on you and influence your thinking, if you don´t keep it in check. What is sunk cost fallacy?Let’s say, you hate your job. There’s something else you much rather do.But you don’t quit, because you spend years […]